Pushing Your Buttons

Excerpt:  In the interest of full disclosure, let me say right up front that this column has absolutely nothing to do with the plight of New York Governor Elliot Spitzer. Well…………….maybe a bit………………… Marketing and Advertising organizations have long been the best at finding out which one(s) of our psychological “buttons” to push. In fact, they are so good that what they know about you ought to frighten you. I don’t mean necessarily that they know your address or phone number or, God forbid, your age and weight, although it’s not that hard for them to uncover those as well. No, what they know is far more serious than that – They know what “turns you on.” Read More