Barack Obama has won the presidential election by making it a referendum on the Bush presidency and by successfully making John McCain look like a Bush clone. Voters decided they wanted more "change" than McCain could be expected to deliver. Whether that was a fair or accurate characterization of McCain's policy agenda is now a quaint question for historians. What we know for sure is that the voters opted for â€œchangeâ€ without any real understanding of what kind of change they will get.
Even before all the dust has settled, there are some clear lessons for Republicans from the McCain campaign and eight years of the Bush presidency. Some of the lessons are obvious, but some are hidden beneath several layers of political correctness.